Assignment #1

Profile of a Media Corporation with International Holdings

In this assignment, you are to profile a media company that has operations in two or more countries. The business can either be a private corporation, such as Time-Warner (which owns CNN), or a publicly owned or chartered corporation, such as the BBC. You may examine a particular aspect of the company, such as its television, newspaper, or Internet operations, but you must also give an overall profile of what it owns and the main countries in which it operates. The following points should be covered:

1. Overview of company and its origins (founders, country of origin, original core business, forms of diversification, etc.);

2. Profile of countries in which it has major operations, and any evidence available on opinions about those offerings in those countries;

3. Highlights of major current products/channels/publications;

4. Your own assessment of how well adapted the company is to diverse global markets; and

5. Your forecast for the future of the company’s international operations.

Criteria for Writing Assignments

1. Writer establishes a clear claim addressing the specific question(s)/set of sub-questions outlined in the assignment.

2. Writer stays focused on his or her claim(s) from beginning to end, making sure to answer key questions in response to the assignment.

3. Writer makes appropriate use of specific and relevant evidence, examples and arguments to support and develop a position.

4. Writer has organized the essay in a logical way that shows a clear connection between the assignment, his/her main claim(s), and the evidence and arguments used to support that claim.

5. Papers should be free of errors in grammar, syntax and spelling.

Maximum length: 4 double-spaced pages

Due date: February 23 (in class)