Harold Innis (1894-1952)
Empire and Communications
(1950)
The Bias of Communication
(1951)
Ø Innis’ Questions
s
What are the underlying causes of change in social and cultural
organization?
s
What are the conditions that promote stability in any society?
Ø Innis’ Assumptions
s
Control of communication implies control of consciousness and social
organization.
s
Competition for social control involves:
»
Dominance of the media by particular social groups
»
The search for competing media
Ø The Bias of Communication
s
Time bias
s
Space bias
Ø Critiques of Innis
s
Historiography
s
Technological Determinism:
»
Communication Technology → Culture and Society
»
Communication Technology ↔ Culture and Society
»
Innis's defense: Necessary versus Sufficient Conditions
Ø Innis Influenced McLuhan
Ø Selected Developments in
Media History
s
Egypt and Babylon
-
Hieroglyphics
-
Clay Tablets
s
Ancient Greece
-
The Spoken Word
»
Speech encourages a strong temporal bias
»
Oral cultures are time-binding
-
The Written Word
»
Present and future oriented
»
Focused on administration
s
Roman Empire (27 BC – 476 AD)
-
Keys to communication system in Rome:
»
Standardized alphabet
»
Papyrus
»
Control of roads and sea routes
-
Decline of Roman Empire: Two
communication gaps
»
Loss of control of Mediterranean
»
Lack of papyrus
s
Medieval Europe
-
Emergence of priestly power
-
Limited number of books