Comm 3300
Classical
Rhetoric
Please read by Lecture
4
"We are freed from
rhetoric only by study of its history."
--K.
Burke
"Rhetoric is a form of
communication; and certain questions repeatedly occur in the study of
communication that help to define its nature. Among them are: What is the relationship of the art or
discipline called rhetoric to the art or discipline called dialectic, the art of
reasoning? What is the relationship
of rhetoric to oral speech in contrast to writing? What relative weight of importance at
different stages in the history of rhetoric is given to each of the factors in
the speech act - the speaker, the speech itself, and the audience? What is the relationship of classical
rhetoric to political and legal institutions? To poetics and literary history? To religion, in particular to
Christianity and the Judeo-Christian rhetorical
tradition?"
--Golden,
et al., The Rhetoric of Western Thought
"Traditional or natural
rhetoric occurs in all societies.
It is best observed in traditional societies which have felt little or no
direct influence from western civilization or in records of speech before the
advent of conscious conceptualization. . . Oratory is an important avenue to
power, for example, among the Maori, the aboriginal inhabitants of New Zealand,
who in practice seem to expect good speech to show qualities of creativity,
erudition, appropriateness, and dramatic power, though they have not
conceptualized these requirements into `virtues' or `characters' of style as did
Greek rhetoricians. . . Most [contemporary] rhetoric all over the world has been
influenced by Greek ideas on the subject.
This influence exists in two forms: the oratory of traditional societies
has been subtly influenced by western conventions since the first contacts with
Europeans, and the description of systems of traditional rhetoric has been
influenced by categories of Greek rhetoric."
-- Kennedy, Classical Rhetoric and Its Christian and Secular Tradition
from Ancient to Modern Times
Classical Greece -
Dateline
B.C.E. 1400-1200 Linear
B
1250-750 oral epic
tradition
c. 900 Homer and the
Greek epics
750
Phoenician alphabet introduced in Greece
700-550 Iliad, Odyssey
committed to writing
Sophists - late 5th,
early 4th B.C.E.
elder: Protagorus, Prodicus, Gorgias, Thrasymachus,
Hippias
other: Korax, Tisius, Kleon, Isocrates
470-399
Socrates
429-347
Plato
392
Gorgias
372
Phaedrus
400-350
readership common
I. Sophists
A. sophistry as result of oral tradition
B. sophistry fueled by increasing emphasis on oral
skills
II.
Socrates
Socrates' arguments
against the sophists changed the course of philosophy and rhetoric and Western
thought in general; his teachings come to us through the earlier work of
Plato.
Platonic dialogues
primarily concerned with rhetoric:
*Menexenus
*Symposium
*Apology
*Gorgias
*Phaedo
*Phaedrus
A. Biographical information
Plato, Phaedo:
"Socrates was the finest, most intelligent, and moral man of his
generation. He radiated a calm like
that found at the center of a storm; when I think of Socrates, I think of a
social grace and disreputable appearance; a humor which offset the sharpness of
mind and clarity of thought and tireless concentration; the freshness and
unexpectedness of his arguments, his power of not exhausting a subject but of
opening it up; the warmth of his attachments, his eccentricities,
mischievousness, simplicity, deviousness, modesty, and presumption; the knack of
bringing a gathering or person to life and leaving it exhausted; a man whose
talk foreigners came to Athens to hear; whose homely, not to say vulgar,
instances could suddenly uncover penetrating and embarrassing truths; talk with
which the best brains in Athens literally fell in love, a talk and beauty of
inner man, which we took to be the touchstone of truth and right. Socrates inspired in all who knew him a
love of good, a love of sophia [philosophical wisdom]
itself."
B. historical sources of information
*caricatures of Aristophanes
*Memorabilia, other works of Xenophon
*Plato's dialogues
*works of Aristotle
Central issue: How to prevent rhetoric that is
effective from being fraudulent
III. Dialectic ("midwife
art") = most easily defined as method of
question and answer
A. steps
1. elenchus (shame)
2. synagoge (collection of instances)
3. diaireses (division)
B. characteristics
1. end = criticism
2. seeks the opinions of experts
3. leads to probabilities (high)
4. no subject matter of its own
This notion of dialectic
created conflict with the sophists, who believed in probabilities and likelihood
rather than the truth. Remember,
they dealt with opinion, basing arguments on what was most persuasive or
powerful -- sometimes unscrupulously.
Plato's response to the sophists: you'll lose your
soul.
In modern times,
dialectic takes the form of critical thinking.
IV.
Rhetoric
Definition of rhetoric,
Plato, Gorgias: "Rhetoric is the art of persuading an ignorant multitude
about the justice or injustice of a matter, without imparting any real
instruction."
Definition of rhetoric,
Plato, Phaedrus: "Rhetoric is an art which leads the soul by means of
words, not only in the law courts, but in private companies as
well."
Plato's true art of
rhetoric, or ideal rhetoric:
1. know truth
be knowledgeable in subject
result of dialectic = discovers agon, tension
2. know nature of souls and how each type acts
audience analysis
3. know various sorts of speeches
genres
4. know relationship of speeches to souls (so you can speak in fashion
appropriate to soul)
5. know relationship of speeches to situations so that "rhetor will know
when to speak and when to be silent, when to say some things and not
others"
1-5 = true art of rhetoric, based on dialectic
Important - doesn't
restrict rhetoric to public or formal situations. The defining factor is instead the WAY
words are used. Rhetoric is
concerned with the orientation of the communicator toward the use of words.
Plato's
Political Views
Prepared
by G. A. Hauser
"The
more I reflected upon what was happening, upon what kind of men were active in
politics, and upon the state of our laws and customs, and the older I grew, the
more I realized how difficult it is to manage a city's affairs rightly . . . .
At last I came to the conclusion that all existing states are badly governed and
the condition of their laws practically incurable, without some miraculous
remedy and the assistance of fortune; and I was forced to say, in praise of true
philosophy, that from her height alone was it possible to discern what the
nature of justice is, either in the state or in the individual, and that the
ills of the human race would never end until either those who are sincerely and
truly lovers of wisdom come into political power, or the rulers of our cities,
by the grace of God, learn true philosophy" (Epistle VII, 325v-326b. For corresponding text advancing this
political doctrine see Republic V, 473d, VI, 487e, 499b,
501e).
"His
petition, though too long to give in full, was as follows: `What better
opportunity can we expect,' he said, `than the situation which Providence has
presented us with?' He mentioned
the empire in Italy and Sicily, his own power in it, the youth of Dionysus, and
the eager interest he is showing in philosophy and culture; Dion's nephews and
other relatives, he said, could be easily persuaded to accept the life and
doctrine that I have always taught, and would be a very strong additional
influence upon Dionysus; so that now, if ever, might we confidently hope to
accomplish that union, in the same persons, of philosophers and rulers of great
cities." (Epistle VII, 327e-328a)
"This,
then, was the `bold' purpose I had in setting forth from home, and not what some
persons ascribed to me Above all I
was ashamed lest I appear to myself as a pure theorist, unwilling to touch any
practical task -- and I saw that I was in danger of betraying Dion's hospitality
and friendship at a time of no little real danger to him. Suppose he should be killed or banished
by Dionysus and his other enemies and should come to me in his exile and say,
`Here I am, Plato, a fugitive, . . . but only for need of the persuasive words
by which, as I well know, you are always able to turn young men towards goodness
and justice and make them friends and comrades of one another. . . . But my
misfortune is a small part of you dishonor. You are always praising philosophy, and
saying she is held in little esteem by the rest of mankind; but in betraying me
now have you not, by neglecting this opportunity, also betrayed her?'"
(Epistle VII, 328c-d).
"If
in his empire there had been brought about a real union of philosophy and power,
it would have been an illustrious example to both Greeks and barbarians, and all
mankind would have been convinced of the truth that no city nor individual can
be happy except by living in company with wisdom under the guidance of justice,
either from personal achievement of these virtues or from a right training and
education received under God-fearing rulers. This is the center of my grievance
against Dionysus; the other injuries that he has done to me are trivial in
comparison."
(335c-d).
Plato's Theory of Knowledge
"For
this knowledge is not something that can be put into words like other sciences;
but after long-continued intercourse between teacher and pupil, in joint pursuit
of the subject, suddenly, like the flashing forth when a fire is kindled, it is
born in the soul and straightway nourishes itself . . . . If I thought they
[i.e., these matters] could be put into written words adequate for the
multitude, what nobler work could I do in my life than to compare something of
such great benefit to mankind and bring to light the nature of things for all to
see? But I do not think that the
`examination,' as it is called, of these questions would be of any benefit to
men, except to a few, i.e., to those who could with a little guidance discover
the truth by themselves."
(Epistle VII 341c-e).
"For
every real being there are three things that are necessary if knowledge of it is
to be acquired: first, the name; second, the definition; third, the image;
knowledge comes fourth, and in the fifth place we must put the object itself,
the knowable and truly real being."
(342a-b).
"Only
when all of these things -- names, definitions, and visual and other perceptions
-- have been rubbed against one another and tested, pupil and teacher asking and
answering questions in good will and without envy -- only then, when reason and
knowledge are at the very extremity of human effort, can they illuminate the
nature of any object."
(344b).
Plato's Theory of Ideas
"In the fourth
place are knowledge, reason, and right opinion (which are in our minds, not in
words or bodily shapes, and therefore must be taken together as something
distinct both from the circle itself and from the three things previously
mentioned); of these, reason is nearest the fifth in kinship and likeness, while
the others are further away. The
same is true of straight-lined as well of circular figures; of color; of the
good, the beautiful, the just; of body in general, whether artificial or
natural; of fire, water, and all the elements; of all living beings and
qualities of souls; of all actions and affections. For in each case, whoever does not
somehow grasp the four things mentioned will never fully attain knowledge of the
fifth."
(342c-e).
Excerpts from Plato’s
Phaedrus on rhetoric
Soc. Is not rhetoric,
taken generally, a universal art of enchanting the mind by arguments; which is
practised not only in courts and public assemblies, but in private houses also,
having to do with all matters, great as well as small, good and bad alike, and
is in all
equally right, and
equally to be esteemed.
Phaedr. I know that I
had great pleasure in listening to you.
Soc. Let us take this
instance and note how the transition was made from blame to
praise.
Phaedr. What do you
mean?
Soc. I mean to say that
the composition was mostly playful. Yet in these chance fancies of the hour were
involved two principles of which we should be too glad to have a clearer
description if art could give us one.
Phaedr. What are
they?
Soc. First, the
comprehension of scattered particulars in one idea; as in our definition of
love, which whether true or false certainly gave clearness and consistency to
the discourse, the speaker should define his several notions and so make his
meaning clear.
Phaedr. What is the
other principle, Socrates?
Soc. The second
principle is that of division into species according to the natural formation,
where the joint is, not breaking any part as a bad carver might. Just as our two
discourses, alike assumed, first of all, a single form of unreason; and then, as
the body which from being one becomes double and may be divided into a left side
and right side, each having parts right and left of the same name-after this
manner the speaker proceeded to divide the parts of the left side and did not
desist until he found in them an evil or left-handed love which he justly
reviled; and the other discourse leading us to the madness which lay on the
right side, found another love, also having the same name, but divine, which the
speaker held up before us and applauded and affirmed to be the author of the
greatest benefits.
Phaedr. Most
true.
Soc. I am myself a great
lover of these processes of division and generalization; they help me to speak
and to think. And if I find any man who is able to see "a One and Many" in
nature, him I follow, and "walk in his footsteps as if he were a god." And those
who have this art, I have hitherto been in the habit of calling dialecticians;
but God knows whether the name is right or not. And I should like to know what
name you would give to your or to Lysias' disciples, and whether this may not be
that famous art of rhetoric which Thrasymachus and others teach and practise?
Skilful speakers they are, and impart their skill to any who is willing to make
kings of them and to bring gifts to them.
Soc. Oratory is the art
of enchanting the soul, and therefore he who would be an orator has to learn the
differences of human souls-they are so many and of such a nature, and from them
come the differences between man and man. Having proceeded thus far in his
analysis, he will next divide speeches into their different classes:-"Such and
such persons," he will say, are affected by this or that kind of speech in this
or that way," and he will tell you why. The pupil must have a good theoretical
notion of them first, and then he must have experience of them in actual life,
and be able to follow them with all his senses about him, or he will never get
beyond the precepts of his masters. But when he understands what persons are
persuaded by what arguments, and sees the person about whom he was speaking in
the abstract actually before him, and knows that it is he, and can say to
himself, "This is the man or this is the character who ought to have a certain
argument applied to him in order to convince him of a certain opinion"; -he who
knows all this, and knows also when he should speak and when he should refrain,
and when he should use pithy sayings, pathetic appeals, sensational effects, and
all the other modes of speech which he has learned;-when, I say, he knows the
times and seasons of all these things, then, and not till then, he is a perfect
master of his art; but if he fail in any of these points, whether in speaking or
teaching or writing them, and yet declares that he speaks by rules of art, he
who says "I don't believe you" has the better of him. Well, the teacher will
say, is this, and Socrates, your account of the so-called art of rhetoric, or am
I to look for another?