Competing Through Information Technology

for

MBAC 6080

Kenneth A. Kozar

Spring, 1998


21st Century Organization


What IT offers?


Competing With IT


An Example - Flowers?

Ruth Owades founded Calyx & Corolla in 1989. It has grown to a $20 million dollar business. The business is now going global using the same model of shipping directly from growers to customers.


Major Drivers

Tracy, Michael and Wiersema, Fred. The Discipline of Market Leaders, Addison-Wesley, 1995.


Decision Making - User Needs


The Decision Maker


Individual Differences? - Meyers/Briggs


Reports vs Decision Support Systems


Expert Systems


Finding Opportunities - Business Objectives/Tactics


Expanding Boundaries


Teamwork Technology - Groupware


Meeting Support


All Requires Change


IS is hard to avoid.

It is hard to manage.

We could depend on a rabbit's foot?

Hope this makes sense - But remember if the world made sense,.....