Professor Moriarty's
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Journalism and Mass Communication University of Colorado

Sandra Moriarty is a professor in the Integrated Marketing Communication (IMC) graduate program in the School of Journalism and Mass Communication at the University of Colorado-Boulder. She also has taught at Michigan State University and the University of Kansas. She started her career as a government information officer and has owned her own public relations and advertising agency, worked as a copywriter, and public relations consultant and served as director of a university publications program.

In addition to an extensive list of articles in both scholarly and trade journals, Dr. Moriarty has authored or co-authored nine books including Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships (with tom Duncan), Creative Advertising, Marketing Communications (with John Burnett), and Advertising Principles and Practices (with John Burnett and Bill Wells). She holds a BJ from the University of Missouri and an MS in Journalism and a Ph.D. in instructional communication from Kansas State University.

Here is my current vita.


Visual communication involves understanding a wide variety of activities central both to the perception of messages as well as to the construction of them.

Here is the syllabus for the Seminar in Visual Communication (JOUR 5861)

here for Viz Com articles and papers.

here for Viz Com Bibliography (this is long, give it some time)


IMC focuses on making all of an organization's various messages to all of its various stakeholders strategically consistent, interactive, and relevant to its mission.

here for IMC trade articles.

here for IMC research articles and papers

here for IMC quotes.

here for IMC Bibliography


Research in message effectiveness investigates how messages can be designed to meet their objectives.

Here is the syllabus for Message Effectiveness (JOUR 6721)

Click here for message effectiveness articles


here for public relations articles


Click here for Driving Brand Value

here for Advertising Principles & Practices

here for Marketing Communication

here for Creative Advertising

here for Effective Advertising

here for Marketing

here for Creating and Delivering Winning Presentations

here for ABC's of Type


Sandra E. Moriarty, Professor
Journalism and Mass Communication
Campus Box 287
Univeresity of Colorado
Boulder 80309
Office Phone:( 303) 492-1451; FAX (303) 492-0969;