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bella
mody
WORK EXPERIENCE
Professor, School of Journalism and Mass Communication, University
of Colorado, Boulder.
James de Castro chair in Global Media Studies, 2004 - 2014
Professor of Telecommunication, Michigan State University,
1995 - 2004.
Associate Professor of Telecommunication, Michigan State University,
1985 - 1995.
Teaching and research on mass media and telecommunications for
national development in developing countries.
Acting Dean, Urban Affairs Programs, Michigan State University,
January to June 1991.
Assistant Dean for Interdepartmental Graduate Programs, Urban
Affairs Programs, Michigan State University, July 1988 - August
1992
coordination of 18 interdepartmental MA/PhD programs jointly offered
with the Colleges of Agriculture and Natural Resources, Arts and
Letters, Communication Arts and Sciences, Engineering, Human Ecology,
Natural Science and Social Science.
Walter P. Schmidt Endowed Chair in Communication, Santa Clara
University, Santa Clara, California, January - June 1989. Research
scholar in residence. Helped stimulate curriculum renewal, discussed
faculty research and conducted my own investigation into U.S.
and India collaborations in the computer software industry.
Associate Professor of Communication, San Francisco State University,
January 1984 to August 1985.
Taught undergraduate and graduate courses on computers, cable
and satellite systems, international broadcasting, audience research
for campaign design.
Assistant Professor of Communication, Department of Communication,
Stanford University, October 1978 to December 1983: coordinated
Master's program in Applied Communication. Research. Taught graduate
courses in communication theory, communication and national development,
formative research for campaign design, and summative evaluation.
Conducted policy research on communication solutions for the needs
of special groups, e.g., labor, small farmers, women, refugees.
Designed and evaluated broadcasting systems for agriculture, health,
nutrition, family planning and continuing education in the U.S.
and in Third World countries.
Manager, Formative Research and Utilization, Software Systems
Group, Satellite Instructional TV Experiment (SITE), Indian Space
Research Organization, Sept. 1976: Introduced the "team production"
system into India's four new rural TV stations set-up under SITE.
Conducted a special course to train social researchers to conduct
formative evaluation for development.
Research Scientist (Communication), Software Systems Group, Indian
Space Research Organization, December 1973 to August 1976: participated
in the design of the social evaluation plan of S.I.T.E, one of the first direct broadcast satellite projects ever.
Research Associate, Centre for Management in Agriculture, Indian
Institute of Management, Ahmedabad, August 1972 to November 1973:
participated in the design of graduate courses in marketing communication.
Conducted research on maximizing cognitive gains from agricultural
TV programs.
Communication Researcher, Operations Research Group, India, January
to July 1972. Prepared research proposals investigating the role
of mass media in influencing rural family planning behavior.
Visiting Professor, Institute for Social Communication, St. Paul's
University, Ottawa, Canada. June to August 1971. Taught a graduate
level course in communication research methods.
Copy Research Analyst, N.W. Ayer Advertising, Philadelphia June
to August 1970. Pre-tested draft press ads.
Copywriter, J. Walter Thompson Company, Calcutta, January 1968
to August 1969: designed advertising campaigns for consumer and
industrial products.
OUTREACH
University of Colorado, Boulder. Multiversity. 2005 - 2006: a showcase of campus challenges and initiatives on issues of race, ethnicity and class. https://www.denverpost.com/2006/03/23/cu-group-hates-message-loves-goal/
United
Nations Children's Fund. Jan-May 2001. Analysis of the strengths,
weaknesses, opportunities and threats of the HIV-AIDS Communication
Situation in India. Preparation of Manual on Evidence-based Media
Selection and Message Design for HIV-AIDS Communication. Pre-appraisal
for British foreign aid on India's proposal for a grant for polio
eradication.
Center
of Concern, Washington D.C. September 2000: facilitator at annual
center planning retreat on integrating communication into project
design and advocacy.
Food
and Agriculture Organization of the United Nations, December 1992,
two months in June-July 1993, two months in 1994, one month in
1995: Extension communication consultant to National Dairy Development
Board, Anand, India.
The World Bank. Consultant on agriculture extension, Washington,
DC, January 1992.
(British) Commonwealth Secretariat. Consultant on educational
media. Division of Education. Nairobi: June, 1990.
World Health Organization Global Program on AIDS. Social Research
to Design AIDS Prevention Media Campaigns. July 1988: Tanzania
Workshop; April 1989: Ghana; June 1989: Geneva; December 1989:
India.
United Nations Educational Scientific and Cultural Organization
(UNESCO). Conducting workshop on Communication Design for Africa media women. Harare, Zimbabwe, July-August 1985.
Friedrich Ebert Stiftung, Germany/University of the West Indies,
June 1984: Taught Course on Audience Research for campaign design
for Women and Development Projects in Barbados.
Worldview International Foundation, NORAD, Norway, July- August 1983.
Ministry of Development Cooperation/Institute for Social Studies,
Government of the Netherlands, The Hague, Summer 1983: Evaluated
Communication Policy and Planning Course in Kenya.
National Science Foundation/ Association for Media-based Continuing
Education for Engineers.
Academy for Educational Development, Washington D.C. March 1980:
National Educational Radio Planning in Liberia. (USAID).
U.S. Agency for International Development Contract with Stanford
University. June 1979.
AED/USAID, Satellites for Rural Telephony in Yemen
Arab Republic, December 1978.
The World Bank, Washington D.C., June 1977.
RESEARCH AND PUBLICATIONS:
Books
Mody, B. Geopolitics of Representation in Foreign News: Explaining Darfur. Lanham, Maryland: Lexington Books, Rowman and Littlefield, 2010. Winner of the Best Book award from the Global Communication and Social Change Division of the International Communication Association (ICA) in May 2011.
Mody, B. International and Development Communication: A 21st
Century Perspective. Thousand Oaks: Sage, 2003.
W Gudykunst and B Mody, eds. Handbook of Intercultural and
International Communication. Sage, 2001.
Mody, B., Bauer, J. & Straubhaar, J. ed. Telecommunications
Politics: Ownership and Control of the Information Highway in
Developing Countries. Hillsdale, NJ: Lawrence Erlbaum Associates,
1995.
Mody, B. Designing Messages for Development Communication:
An Audience Participation-based Approach. Sage, 1991.
Book Chapters
Mody, B. How well do India's multiple language dailies provide political knowledge to citizens of this electoral democracy? In Rao, Shakuntala and Vipul Mudgal ed. Journalism, Democracy and Civil Society in India. Routledge: Canada 2018. (Review by Aqsa Zaidi in The Hoot http://asu.thehoot.org/research/research-studies/reporting-on-the-naxal-movement-9100)
Mody, B. Press Coverage of Africa's Crises: Timely? So What? In José Carlos Sendín and Antoni Castel ed. African Public Sphere: Media for Democracies. Madrid, 2010: Los libros de los Catarata (in Spanish).
Mody, B. Television for Development. In Wolfgang Donsbach ed. The International Encyclopedia of Communication vol XI, pp 5074-5077. Black Well, 2008.(pdf)
Mody, B. Global and Local Influences on the Shape of Media Institutions. In B. Mody ed. International and Development Communication: A Twenty-First Century Perspective. Thousand Oaks: Sage, 2003.
Mody, B. Virtual Solutions to Real Problems. In Mansell, R., Samarajiva, R., and A. Mahan eds. Networking Knowledge for Information Societies: Institutions and Interventions. Delft: Delft University Press, 2002.
Mody, B., Trebing, H. and L. Stein. Governing the Market for New
Media. In Lievrouw and Livingstone ed. The Handbook of New
Media. London: Sage, 2005, 2002.
Mody,
B. and Anselm Lee. Differing Traditions of Research on International
communication. In W. Gudykunst and B. Mody ed. Handbook of
International and Intercultural Communication. Thousand Oaks:
Sage, 2001,
Mody, B. Contexts of Power and the Power of Media. In Wilkins,
K. ed. Accounting for Power in Media for Social Change.
Lanham, Md: Rowman and Littlefield, 2000.
Mody, B. Competition in Local before Long Distance? A Contextual
analysis of Telecommunications Development in India. In Noam,
Eli, ed. Telecommunications in West Asia. New York: Oxford
University Press, 1998.
Mody B. Technology Options for Third World Countries: Do We Have
the Freedom to Choose? Opening Windows: Issues in Communication.
Singapore: Asian Mass Communication, Research and Information Centre, 1996.
https://trove.nla.gov.au/version/17738373
Mody, B and Bauer, J M. Introduction. In Mody, B., Bauer, J.M.
and Straubhaar, J. D. ed., Telecommunications Politics: Ownership
and Control of the Information Highway in Developing Countries.
NJ, Hillsdale: Lawrence Erlbaum Associates, 1995.
Mody, B. and Lai-Si Tsui. The Changing Role of the State. In Bella
Mody, Johannes Bauer and Joseph Straubhaar, ed. Telecommunications
Politics. NJ, Hillsdale: Lawrence Erlbaum Associates, 1995.
Mody, B. and Borrego, Jorge. Mexico's MORELOS Satellite: Reaching
for Autonomy? In Gerald Sussman and John Lent: Transnational
Communication: Wiring the Third World. Newbury Park: Sage,
1991.
Mody Bella. First World Technologies in Third World Contexts.
In Everett M. Rogers and Francis Balle (eds.) Communication
Technology in the United States and Western Europe. New Jersey:
Ablex, 1983.
Shingi, P. and Mody B. The Communication Effects Gap: A Field
Experiment in TV and Agricultural Ignorance in India. In E.M.
Rogers ed. Communication and Development: Critical Perspectives.
Beverly Hills: Sage, 1976.
Journal Articles
Mody, B. How well do India's multiple language dailies provide political knowledge to citizens of this electoral democracy? Journalism Studies, Vol 16, 5, pp. 734-749, August 2015.
Mody, B. Comparing the UK Guardian newspaper with its co-owned South African Mail and Guardian Online: Towards Productive Global North-South Collaborations in the Digital World Information Order. Ecquid Novi: African Journalism Studies. pp. 74-91, March 2014.
Mody, B. The Potential of Foreign News as International Development Communication. Nordicom Review Issue 33, pp. 45-59, September 2012. http://www.nordicom.gu.se/en/publikationer/nordicom-review/nordicom-review-special-issue Published simultaneously in Glocal Times, 17/18 2012 https://ojs.mah.se/index.php/glocaltimes/article/view/240
Mody B. The Marketization of Foreign News. Global Media and Communication. 8 (2): August 2012: 99-115.
Mody, B. Educating Journalism Students to Do Comprehensive Reporting, Asia-Pacific Media Educator, December 2011, pp. 9-16. Available at http://ro.uow.edu.au/apme/vol1/iss21/3/
Mody, B. "Student Civic Engagement with Humanitarian Disasters: Collaborative Cross-National Research on Darfur Reporting", Journal of African Media Studies, 3:3, 349-366, October 2011. https://www.ingentaconnect.com/content/intellect/jams/2011/00000003/00000003
Mody B. "News Audiences Beware: Insights from Darfur." Media Development, 2011, Issue 4, 32-36.
Mody, B. News of Sudan's Growing Pains: Watchdog or Lapdog?. Harvard International Review. Dec 14, 2010.
Mody, B. Towards Contextually Grounded Comparative Scholarship. Global Media and Communication 6(3), Dec. 2010.
Bella Mody, Stephanie Alexander, Daniel Stencel, Alex M. Ingersoll.
The Other in North American doctoral dissertations: early findings. Global Media and Communication. 3(3), 311-318.
Bella Mody. AIDS versus Development: Victim-Blame Continues. Media Development, 3, 2006, pp. 30-34. http://cdn.agilitycms.com/wacc-global/Images/Galleries/RESOURCES/MD/MD_ARCHIVES_COVERS/MD_pdfs/MD-2006-3.pdf
Bella Mody. Fighting HIV-AIDS to Prepare for Tobacco Deaths: Media Messages and More. China Media Report 4, 2003.
Karin Gwinn Wilkins and Bella Mody. Reshaping Development Communication:
Developing Communication and Communicating Development. In Communication
Theory, 11, 4, November 2001.
Yun,
Haejin, K Govinder and Bella Mody. Factoring Poverty and Culture
into HIV/AIDS Campaigns: Empirical Support for Audience Segmentation.
Gazette, 63, 1, 2000. pp. 73-95.
Hyun-oh Yoo and Bella Mody. Predictors of Downsizing in the U.S.
Local Telephone Industry. The Information Society. 16,
1, 2000.
Mody, B. The Internet in the Other Three Quarters of the World.
The Annual Review of the Aspen Institute of Information Studies.
April 1999.
Mody, B. State or Private Ownership? Cancion. Vol 2. 1996.
Mody, B. State Consolidation through Liberalization of Telecommunications
Services in India. Journal of Communications, 45, 4, 1995.
Mody, B., Tsui Lai-Si and MacCormick, P. Telecommunication Privatization
in the Periphery: Adjusting the Public-Private Balance. International
Review of Comparative Public Policy. Special Issue on International
Perspectives on Telecommunications Policy. Vol. 5, pp.
257-274, Jai Press: 1993.
Borrego, J. and Mody B. A Contextual Analysis of the Mexican
Satellite Project. In Telecommunication Policy,
pp. 265-276, September 1989.
"Satellite Debt in Mexico's Manana." Media Development,
December 1988.
Leonardo Ferreira and B. Mody. A Contextual Analysis of the Andean
Condor Project. Chasqui, December 1988 (in Spanish).
From Communication Effects to Communication Contexts. Media
Development, 3, 1988.
Mody, B. Contextual analysis of the adoption of a communication
technology: the case of satellites in India. Telematics and
Informatics. 4, 2, pp. 151-158, 1987.
Evaluating Mass Media as Agents of Transnational Incorporation.
The Indian Journal of Communication, Vol. 1, No. 2 July.
Lessons from Formative Research in Third World Countries. International
Notes. Summer '83: Children TV Workshop, New York, 1983.
Mody, B. Programming in SITE. Journal of Communication
Autumn, Vol. 29, No. 4, 1979.
Media for Development...But What Message? International Development
Review, Vol. 2. Rome. 1978.
Lessons from the Indian Satellite Experiment. Educational Broadcasting
International. September 1978.
Planning Development Communication Software. Development Communication
Reports. July 1978.
Towards Formative Research in T.V. for Development. Educational
Broadcasting International, Vol. 9, No. 4, London, December 1976.
Shingi P. and Mody B. The Communication Effects Gap: A
Field Experiment in TV and Agricultural Ignorance in India. Communication
Research, Vol. 3,2, April 1976.
What TV Cannot Do Alone. Media Asia, Vol. 2, No. 3, Singapore, 1975.
Zillman, D, Mody B. and Cantor J. Empathetic Perception
of Emotional Displays in Films as a Function of Hedonic and Excitatory
State prior to Exposure. Journal of Research in Personality,
8, 4, December 1974.
Cantor, J., Zillman, D and Mody, B. Residual Emotional
Arousal as a Distractor in Persuasion. The Journal of Social
Psychology, Vol. 92, April 1974.
Action-television. Ag-Communication. New Delhi, Fall 1973.
Consumer Intelligence for Rural Marketing Communication. Executive.
April 1973.
Optimal Allocation of Scarce Resources: The Newsprint Case Vidura.
August 1972.
Monographs
Quality Assessment Review Report, CARIMAC, University of the West Indies,
Dec 2006 (first author).
The Role of Communication in the War of Liberation Against
HIV-AIDS: A Manual on How to Use Research Evidence to Design and
Evaluate Media Campaigns. UNICEF, August 2001.
Social Appraisal of Government of India/World Health Organization
proposal to the British Department for Foreign International Development
for Pulse Polio Funding, 2001.
Energizing the Communication Component in Extension: A Case for
New Pilot Projects. In Proceedings of the Twelfth World Bank Agricultural
Symposium. Washington, D.C.: April 1992.
INTELSAT (ed.) How Third world countries make satellite adoption
decisions: the case of India. In Telecommunication for Development.
Proceedings of an International Forum. Washington, D.C.: Intelsat,
October 1986.
Report on Workshop on Communication Message Design for African
Media Women. UNESCO. Harare, Zimbabwe: 31 July-16 August 1985.
Towards Communication Support For the Development of the Women
of Nepal. A Report on a Needs Assessment: for NORAD/Worldview International Foundation. Nepal, Norway: August 1985.
Evaluating TV in Third World Countries: A Retrospective on the
Evaluation of SITE in India. In J. Steinbring (ed.) Proceedings
of the Conference on TV in the Developing World. University
of Winnipeg, 1980.
The Indian Satellite Experiment: A Case Study. Institute for Communication
Research Repor., Stanford University, 1978.
A Case Study of Economic Structure Influences on Modernization
Gains_After an Exceptional First Year of TV in an Indian Village.
SITE/SSG/REC/ECO/01, March 1978.
SITE Message Systems Analysis: What Did SITE Programmes Consist
of: Project SITE/SSG/REC/MSA/01. Space Applications Centre Ahmedabad
380015, September 1977.
SITE Winter School Papers, January 1976.Indian Space Research
Organization.
a.Pre-testing TV programs in SITE
b.The Kheda Children's Serial: An Experiment in Team
Production
c.The Kheda Field Communication Laboratory Studies
d.SITE Message Systems Analysis
e.SITE Impact as a Function of Economic Class: A One
Needs Assessment Study: SITE Rajasthan SITE/SSG/REC/017. Indian Space Research Organization, Ahmedabad, India: December
1974.
Formative Research in SITE: Part One. SITE/SSG/REC/010.
Indian Space Research Organization, Ahmedabad, India: July 1974.
SITE Audience Profile Kheda District Gujarat SITE/SSG/ REC/006.
Indian Space Research Organization, Ahmedabad, India: May 1974.
Farmer's Ignorance and Agricultural TV. Centre for Management
in Agriculture, Indian Institute of Management. Ahmedabad, India:
1974. (Shingi, P. first author).
Conference Presentations and Papers
Mody B. "Mao in India: Representations in India's Growing Regional, Hindi and English Newspapers". Keynote talk at the University of Tennessee, Knoxville, February 26 2014.
Mody B. "The Food Security Crisis: the Press-Policy Action Link" invited presentation at the 50th anniversary of the Agriculture Communication program at the University of Illinois Champaign-Urbana Feb 17, 2012.
Mody B. "Broadcasting in the Public Interest: a Research Agenda for 21st Century India". Keynote speech presented at the seminar on the Changing Face of Indian Media: What Needs to Be Done on March 22, 2012 Hyderabad India. Center for Economic and Social Studies and Programme Staff Association of All India Radio and Doordarshan.
Mody, B. Aiming for Comprehensiveness in News Reporting: How Well Does the World's Press Perform? Presentation at the Indian Institute of Mass Communication, New Delhi, India, Aug 1 2012.
Mody B. and Liu Xun. "The Influence of the Intended Audience on the Design of Foreign News". Judged a Top Two Paper by the Journalism Studies Division. Presented at the International Communication Association annual meeting in Boston, May 2011
Mody, B. How the Global South Reports on its Own Crises: Comparing Internet and Printed Press Performance on a Comprehensive Coverage Index. Plenary presentation at the Asian Mass Communication annual conference, AMIC, Singapore, June 2010.
Mody, B. The Geopolitics of Representation. Paper presented at the IAMCR-ICA panel at the International Communication Association annual meeting in Singapore, June 2010.
Mody, B. Towards Contextually Grounded Scholarship: Comparative Scholarship on Media in India and China. Paper presented at the Chindia pre-conference at the International Communication Association annual meeting in Singapore, June 2010.
Mody, B., Maki, J., Hofschire, L., Swensen, T., and A. Mansouri. Beyond Watchdogs and Mouthpieces: Taking the State-Owned Press Seriously. Paper presented at the Journalism Studies division of the International Communication Association annual meeting in Singapore, June 2010 (blind peer reviewed).
Mody, B. Generating Research Literature on Strategic Planning of Communication and Development by the Global South. Presented to the Department of Communication, Makerere University, Kampala, Uganda, July 15, 2009.
Mody, B. and L. Hofschire. The National Interest on Internet News Sites. Presented at the International Communication Association annual meeting in Chicago, May 2009.
Mody, B. 100 World Trade Center Bombings in Sudan: Uncovering Darfur in Print Dailies Around the World. Presented at the International Communication Association annual meeting in Chicago, May 2009.
Mody, B. What are Foreign-Born Faculty Good For? Presentation to Diversity Summit, University of Colorado, Boulder, February 16, 2009.
Mody, B. and colleagues. 300,000 Dead, 2.7 Million Refugees in their Own Home Land: Uncovering Darfur Sudan in the World's Press. Presented at the First Conference on Press Coverage of Genocide in Darfur Sudan, Bilbao, Spain, November 2008.
Mody, B. Community Participation-based Problem-solving. Presented to the South Asian Students Association, University of Colorado, Boulder, November 5, 2008.
Alexander, S., Mody, B., and O. Baysha. How the West Asian Other is Represented in Doctoral Dissertations in Journalism, Mass Media and Communication in the US. Presented at the Western Conference of the Association for Asian Studies, Boulder, Colorado, September 2008.
Defining global media studies. Panel presentation at the ICA annual
conference, San Francisco, May 2007
Talking back to power---with data. Presented at the opening plenary session
at the ICA annual conference, San Francisco, May 2007
Learning about the Other (Three Quarters): Comparing doctoral dissertations
on Asia, Africa, Latin America and the Caribbean in the US and Canada.
Presented by Bella Mody, Stephanie Lichtenauer, Daniel Stencel and Alex M
Ingersoll at the panel on Internationalizing Media Studies at the ICA annual
meeting, San Francisco, 2007
Why should foreign news media cover Darfur? Presented at STAND's annual
meeting at the U of Colorado in Boulder, January 27, 2007.
Communicating health in a time of poverty. Presentation at opening plenary
session of the World Bank's World Conference on Communication and
development. FAO: Rome, Oct 2006.
Communication embedded in development initiatives against HIV-AIDS. Poster session presented at the World Bank's Conference on Communication and Development, Rome: FAO Oct 2006
Framing of ethnicity, race and religion in Sudan's crisis in Darfur.
Conference on Fundamentalism and the Media. University of Colorado, Boulder, Oct 10 2006.
Stephanie Lichtenauer and B Mody. Asia, Africa, Latin America and the
Caribbean in North American doctoral dissertations on Communication-related subjects: 1960-2005. Presented at the Internationalizing Media Studies conference at the University of Westminster, October 2006
Uncovering Darfur Sudan 2003-2005: Which news organization offered the most comprehensive coverage? Presented at AEJMC, San Francisco, 2006.
Educating the English-speaking world about regional crises: uncovering
Darfur in the Al-Ahram Weekly and in English al Jazeera.net. Presented at
the IAMCR, July 2006, Cairo Egypt.
Asian Pacific Women in the Media: Still Missing or Sexualized in 2005:
Conference on New Directions in the Study of Race and Ethnicity. University
of Colorado Boulder. April 22, 2006.
From uneven national development to uneven globalization: can communication help construct more equal global change? Presented at the plenary session on media globalization at the AMIC annual meeting in Beijing July 2005.
More than "best practices" for HIV-AIDS control. Presented at the IAMCR.
Taipei 2005
When it bleeds in Darfur Sudan, where does it lead: national influences on international coverage by Tamara Swenson, Cari Skogberg, Christof-Heinrich, Bella Mody. Presented at ICA, New York, 2005.
More than "best practices" for HIV-AIDS control: a focus on redressing the class-biased organizationof public health and health communication. Bella Mody. Presented at the International Association for Media and Communication Research. Taipei, July 10, 2005.
From uneven national developmnet (1940s to 1970s) to uneven globalization in the 1980s: how to construct more equal social change. Bella Mody. Presented at the plenary session on media and globalization at the Asian Media and Communication (AMIC) annual meeting in Beijing, July 18, 2005.
Beyond crystal balls and Delphic predictions: talking points. Bella Mody. Presented at the Asian Media and Communications (AMIC) Distinguished Forum on Media and Society: Opportunities and Challenges for the Millenium, Beijing, July 18, 2005.
Uneven Development, Uneven Global Telecommunication Expansion: Capitalist Development, Capitalist Consequences? Presented at the 54th Annual Conference of the International Communication Association. New Orleans, May 2004.
Asian Pacific Women in the Media: Missing or Sexualized. Presented at the Real Faces Banishing the Doll Conference. Michigan State University, March 29, 2003.
Beyond Message Design. Presented at the International Communication
Association annual meeting. San Diego, May 2003.
Expertise in Knowledge Societies: Implications for Developing Countries.
Presented at the International Communication Association annual meeting. San Diego, May 2003.
HIV-AIDS: Does Gender Inequality Make a Difference? American Women’s Medical Association, International Women’s Week Seminar, College of Human Medicine. Michigan State University, March 2002.
Yun, Haejin and B Mody. Beyond Poverty: Factoring Gender and Ethnicity in to HIV Prevention. Paper presented at the annual meeting of the International Communication Association meeting. Washington D.C., May 2001.
Integrating Communication In To the Design of Public Advocacy Projects. Washington D.C., Center of Concern, October 2000.
Designing Media Campaigns to Prevent HIV Transmission. Department of
Psychology Seminar at the University of Durban. Westville, South Africa, August 1999.
The Influence of Audience Culture, Class and Gender on Foreign TV Viewing and Globalization Impacts: The Case of English-speaking teens in Karnataka, India. (co-authored with Charles Kingsley and Lynn Rampoldi ). Presented at the panel on Youth, Culture and Global Media, International Communication Association. San Francisco, May 1999.
Big City-Small Town Differences in Teenage Uses of Foreign TV in South India (with Lynn Rampoldi-Hnilo) presented at UNESCO-PAC. Bangi, Malaysia, April 1999.
The Internet in Developing Countries. Presented at UNESCO-PAC. Bangi,
Malaysia, April 1999.
Preparing for Competition: Downsizing in Telecommunication Services Worldwide. Presented at the 12th Euriccomm Colliquium on Communication and Culture at the University of Colorado at Boulder. October 2-5, 1997.
Predictors of Downsizing in the U.S. Local Telephone Industry. (First author Hyun-oh Yoo). Presented at the International Association for Mass Communication Research. Oaxaca, July 1997.
Women, Wages and Patriarchy: the Facts and Television Fiction in Taiwan. (Co-author Ho-chen Hung). Presented at the Theme Session on Gender and Global Narratives at International Communication Association. May 1997.
Jobs in Teleutopia: an International Comparison of Employment in Telecommunication Services. Presented at the International Studies Association. Toronto, March 1997. (co-authors: Carleen Maitland and Mohammed Malouche).
Why the Context Matters. Presented at the panel on "Is Global Community an Oxymoron"? at the International Communication Association. Toronto, March 1997.
The State and Telecommunication in India. Presented at the Asian Studies Colloquium. Michigan State University, 30 Jan 1997.
State Space in the Electronic Domain. Presented at the MSU Conference on Electronic Space. Hikone, Japan, May 1996.
State Consolidation through Liberalization of Basic Telecommunication Services in India. Presented at the International Communication Association annual meeting. Chicago, 1996.
The Changing Role of the State. Presented at the International Communication Association, May 1993. Washington D.C. Revised for presentation at the International Association for Mass Communication Research. Seoul, South Korea, July 1994.
Telecommunication Privatization in Asia. Keynote speech presented at the first Asian Mass Communication Regional Conference. Manila, July 1992.
Increasing Private Sector Participation in the Periphery: The Role of the State and Class Structure (with Lai Si Tsui). Presented at the Department of Telecommunication Center for Advanced Study in International Development Workshop on Restructuring Telecom in the Periphery. Michigan State University, East Lansing, May 1992.
Energizing the Communication Component in Agriculture Extension: A Case for New Pilot Projects. Presented at the Twelfth World Bank Agricultural Symposium. Washington, D.C., January, 1992.
Telecommunication Infrastructure for Export Promotion in the Periphery: A Comparative Study of India and Ireland. Presented at the International Studies Association, Vancouver, B.C., March 1991 and the International Communication Association, Dublin, May 1991.
Contextual Analysis for Distance Education Projects. Opening speech at the (British) Commonwealth Consultation on Distance Education. Nairobi, Kenya, June 6, 1990.
Response to Dean Kenneth E. Corey's Presentation on Planning and
Development in Singapore: Lessons for Other Cities presented at
the East Asia Round Table at Michigan State University. January
25, 1990.
The Role of Telecommunication in Regional Economic Development in The Periphery: The Case of Computer Software Development in India. Presented at the Regional Science Association Annual Meeting. Santa Barbara, California, November 1989. Revised for ICA presentation in Dublin, June 1990.
Lessons from Satellite Education TV Experiments in the Third World. Battelle Memorial Special Lecture Series, Ohio State University. Columbus, Ohio, May 1989.
The Role of Academics in Communication Policy Formulation in the Third World. Presented at the International Communication Association Annual Conference. San Francisco, California, May 1989.
The Commercialization of TV in India: An Agenda For Future Research. Presented at the International Communication Association Annual Conference. San Francisco, California, May 1989.
A Contextual Analysis of the Andean Condor Project. (second author) Presented at the Annual Telecommunication Policy Research Conference at Airlie, Virginia. October 1988.
The Commercialization of Television in India: Causes and Consequences. IAMCR, Barcelona, July 1988.
Internationalizing Communication Curricula: For World Peace or Capitalist Expansion? Presented at ICA. New Orleans, May 1988.
The Evolution of Digital Switching Systems in India: Transnational Corporation Versus Indigenization. (co-authored). International Communication Association (ICA). Montreal, May 1987.
A Comparison of Satellite Technology Transfer Attempts: India Versus Indonesia. International Association for Mass Communication Research. New Delhi, India, August 1986.
Helping Us Keep the Faith. (Bella Mody, Claudia Salazar and Leonardo Salazar). Presented at the annual MSU Symposium on Critical Sociology. East Lansing, May 1986.
Segmenting Audience Needs Before Designing Media Solutions: Findings from Women in Poverty in the Limon province of Costa Rica. ICA Paper. Chicgo, May 1986.
Towards a Contextual Analysis of TV's Introduction into Sri Lanka. (Indra de Silva and Bella Mody). Presented at the Asian Studies Annual Conference by Indra deSilva. Madison, WI, April 1986.
Resourcing the Audience: A Folktale from Jamaica. ICA Annual Meeting. Honolulu May 1985.
The Context of Development Communication Projects. Paper presented at the Annual Meeting of the International Communication Association (ICA). Honolulu, May 1985.
Development, Women and Communication. Presented at the Worldview International Foundation meeting on Women and Development. Nepal, March 5, 1984.
Technology Options for Third World Countries: Do They Have the Freedom to Choose? Presented at the Norwegian National Commission on UNESCO's Conference on the International Program for Development Communication. Oslo, September 1983.
Evaluating Mass Media as Agents of Transnational Incorporation. Paper presented at the UNESCO Conference on Research and Evaluation in Decision Making in Educational Media. India, December 1980.
Products of Political Crisis: The Female-Headed Vietnamese Refugee Family. Notes presented at the United Nations Mid-Decade conference on Women. Copenhagen, 1980.
Underdevelopment, Media and Women: The Need for Needs Assessment. Presented at the International Communication Association Annual Convention. Acapulco, June 1980.
International News as a Profit-Making Commodity. Paper presented at Seminar on International News. Santa Clara University. Santa Clara, California, January 1980.
Women's Networks and Development Planning. Paper presented at the International Studies Association Annual Convention, Toronto. March 1979.
The Indian Satellite Instructional TV Experiment: Its Origins, Organization, Messages and Effects. Paper presented at the International Communication Association Annual Convention. Chicago, June 1978.
Infrastructure for Rapid Transformation of Rural Society: A Case for Participatory Local Media. Paper prepared for the USEFI Seminar on Rural Development. India, June 18-24, 1977.
Needed: Organizational Structures in the Public Interest for Communication Technology in India. Paper presented at the East-West Communication Institute Summer Seminar. Honolulu, July 1976.
SITE Social Evaluation: Early Personal Reflections. Paper presented at the Conference on Evaluation of Communication Satellite Effects. June 1976.
How to Optimize Media Effectiveness, Position Paper presented
at the Fertilizer Association of India's Mass Media Seminar. Baroda,
January 1973.
Book Reviews
Emile G. McAnany. A Brief History of Communication for Development and Social Change. University of Illinois Press Urbana Illinois, 2012. Mass Communication and Society, in press, 2015
Daniel C Hallin and Paolo Mancini eds. Comparing Media Systems Beyond the Western World ed. by. Cambridge University Press 2012. Journalism. Oct 2013 14: 978-979.
Author Response to review by TK Chang, Geopolitics of Representation in Foreign News.
Asian Journal of Communication, Vol 22, April 2012 233-234.
Emmanuel K Ngwainmbi Exporting Communication Technology to Developing Countries by. University Press of America, 1999. Journal of Communication 51, no. 3, 2001.
Mody B. Passage to (another) India: media and social change. In children, youth and environments, Vol 15, 1. www.colorado.edu/journals/cye/15_1/
Mody B. World Telecommunication Development Report, 1998 by the
ITU. Telecommunication Policy, 1999.
Mody, Bella. "Soap Operas for Social Change" by H. Nariman.
Journal of Broadcasting and Electronic Media. 39, 1995,
pp. 141-144.
Mody, Bella. "Development (Social Change) Communication"
and "Communicating for Development" by Andrew A. Moemeka. Journal of International Communication. 1:2, 1994.
Chaffee, Steven H. and Bella Mody. "Many Voices, One World" by Sean MacBride. Journalism Quarterly. 1983.
EDUCATION
Ph.D. Psychology, Gujarat University, 1980. Dissertation title: Differential Effect of Television on Modernization as a Function of Economic Class: A One-Village Case Study.
Visiting Scholar, Ford Foundation/Stanford University, September 1977 to May 1978.
M.A. Communication, University of Pennsylvania 1971. Thesis title: Effect of the Excitatory Potential and Hedonic Tone of a Communication on Intensity of Decoded Sadness and Empathy with Tragic Events in a Subsequent Communication.
Post-graduate Diploma in Advertising and Public Relations: Advertising Agencies Association of India, Calcutta, 1968.
B.A. (Honours) English Literature, St. Xavier's College, Ranchi University, India, 1967. Ranked first in the university.
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